INIKA Organic Purity Lash Mascara (Black)

INIKA Organic Purity Lash Mascara (Black)^Sale

Regular price $49.00

Brand: Inika Organic

Product Info

8.5ml

The first ever certified organic Mascara, which is kind and gentle to sensitive eyes.

A pioneering Mascara that accentuates even the most sensitive eyes with the purest formula. Purity Lash Mascara features 71% Certified Organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with Carnauba Wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.

Lash-loving Castor Seed Oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory Magnolia Bark extract, which serves to nourish and condition for smooth application. Meanwhile, Vitamin E-rich antioxidant Sunflower Seed Oil strengthens and protects. This Natural, Organic and Vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its Cranberry water base, featuring Vitamins C and A.

Purity Lash Mascara is complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing Certified Organic ingredients, Purity Lash really is The One!

Application

1. Apply INIKA Organic Purity Lash Mascara as the final step in your makeup routine.

2. Use the custom brush to coat and separate lashes, dramatically lifting each one for a naturally enhanced look.

3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired look is achieved.

4. Take care for a minute until dry and set.

TIPS:
- Do not pump Mascara wand in and out of the container as this can pump air into the product and dry it out.
- Wait for any smudges on the skin to dry before gently dabbing off with a cotton tip or clean, soft spoolie brush.
- Easily remove at the end of the day using INIKA Organic Phyto-Active Micellar Rosewater.
- Store below 30°C.

Ingredients

Vaccinium Macrocarpon (Cranberry) Fruit Water*, Copernicia Cerifera (Carnauba) Wax*, Glyceryl Stearate SE, Stearic Acid, Propanediol, Ricinus Communis (Castor) Seed Oil*, Pentylene Glycol (Sugar Cane), Honokiol (Magnolia Bark Extract), Tocopherol (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, C10-18 Triglycerides, Xanthan Gum, Sodium Hydroxide, Galactoarabinan, May Contain (+/-) Iron Oxides (CI 77499, CI 77491, CI 77492). *From Organic Agriculture, 100% Natural Origin of Total

Natural Ingredients: 100%

Organic Ingredients: 71%

INIKA Pure Product

More than clean. We are PURE.

We’ve taken a modern and organic approach that replaces standard beauty products with something naturally extraordinary.

We believe it’s important to know what you are putting on your skin, which is why we pride ourselves on creating 100% natural products that are effective and completely free of synthetics.

We are the highest certified beauty brand worldwide. These small logos mean a great deal and we work hard to maintain them.

INIKA Pure Packaging

It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment.

We are proudly leading the way in sustainable beauty, being the first certified plastic neutral makeup brand globally.

90% of our packaging is made from sustainable & reusable materials

We have minimised our virgin plastic use by 84%, from 8.1 to 1.3 tonnes.

We work with charities to collect and repurpose 4.7 tonnes of plastic in 2022. This plastic is then repurposed and made into fence posts to help rebuild communities effected by flood, fire & drought.

INIKA Pure Performance

We prove that 100% natural does not compromise on quality or performance.

Backed by clinically proven results:

Our makeup range is infused with pure botanical extracts and rich mineral pigments, providing skincare benefits to the skin.

Our Phytofuse Renew™ skincare range contains up to 5% active botanical ingredients and has been independently tested for clinical performance in anti-ageing, hydration and skin firming.

INIKA has received over 100 industry awards for product excellence and innovation and thousands of 5-star consumer reviews.