INIKA Organic Shadow Brush ^Sale

1. Lightly press the flat side of your INIKA Organic Shadow Brush into the pan of your chosen eyeshadow.

2. Once the flat side is coated, gently sweep product across your eyelid for even application.

3. Repeat until desired coverage and an evenly blended finish is achieved.

TIPS:
- When applying metallic shades, very lightly dampen the brush before application so that the product adheres to the brush, and your eyelid.

- It is best to build coverage slowly.

- Clean your INIKA Brush twice a month for optimal performance. Use a good quality organic shampoo and wash with warm water. Once the water runs clear, squeeze out any excess water and lay your brush flat on its side to dry. This allows water to drain out and stops any possible long-term damage to the bristles.

Made from high quality vegan fibre bristles. Handle is made from a biodegradable PLA material, made from a microbial fermentation process with Raw Corn and Cassava.

Natural Ingredients: 100%

Organic Ingredients: %

More than clean. We are PURE.

We’ve taken a modern and organic approach that replaces standard beauty products with something naturally extraordinary.

We believe it’s important to know what you are putting on your skin, which is why we pride ourselves on creating 100% natural products that are effective and completely free of synthetics.

We are the highest certified beauty brand worldwide. These small logos mean a great deal and we work hard to maintain them.

It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment.

We are proudly leading the way in sustainable beauty, being the first certified plastic neutral makeup brand globally.

90% of our packaging is made from sustainable & reusable materials

We have minimised our virgin plastic use by 84%, from 8.1 to 1.3 tonnes.

We work with charities to collect and repurpose 4.7 tonnes of plastic in 2022. This plastic is then repurposed and made into fence posts to help rebuild communities effected by flood, fire & drought.

We prove that 100% natural does not compromise on quality or performance.

Backed by clinically proven results:

Our makeup range is infused with pure botanical extracts and rich mineral pigments, providing skincare benefits to the skin.

Our Phytofuse Renew™ skincare range contains up to 5% active botanical ingredients and has been independently tested for clinical performance in anti-ageing, hydration and skin firming.

INIKA has received over 100 industry awards for product excellence and innovation and thousands of 5-star consumer reviews.