INIKA Organic - Serum Foundation

Product Info

The World’s First 100% Natural, Certified Organic Serum Foundation.

A lightweight, long-lasting foundation that blends seamlessly like a second skin, with a satin finish.

This nourishing serum is enriched with skin-loving Ceramide and ‘Tree of Life’ Baobab Seed, to help support the skin's protective barrier, increase collagen, and restore vitality.

Housed in sustainable packaging made from recycled (PCR) plastic, this feather-light fluid provides transfer proof, medium-full buildable coverage while delivering essential moisture and antioxidants to the skin.

Dermatologist approved for sensitive skin.

Clinically proven to:

Decrease wrinkle length by up to 48%
Decrease wrinkle depth by up to 26%
Decrease wrinkle width by up to 39%
Increase hydration by up to 31%
Increase skin elasticity by up to 29%

Customer sentiment:

97% agreed does not cause irritation or breakouts
93% confirmed there was no product transfer
93% conceals appearance of redness, imperfections & uneven skin tone
Pores & blemishes were visibly improved 87%

Directions For Use

SHAKE WELL BEFORE USE

1. Prep skin with your INIKA Organic skincare regime and favourite primer.
2. Shake the bottle well, then apply a few drops directly onto your face, or the INIKA Foundation Brush.
3. Using the brush, gently buff the product into the skin, using small circular motions or strokes.
4. Continue to add a drop more to the areas of your face where more coverage is desired.
5. Set around the eyes and mouth with INIKA Organic Mineral Setting Powder to minimise creasing.

TIPS:
- Patch test recommended.
- Blend with an oil-based serum, moisturiser, or your favourite primer for sheer coverage.

Ingredients

Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Dicaprylyl Ether, Simmondsia Chinensis (Jojoba) Seed Oil*, Macadamia Integrifolia Seed Oil*, Undecane, Tridecane, Mica, Silica, Kaolin, Adansonia Digitata (Baobab) Seed Oil*, Ceramide NP, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Citrus Aurantium (Orange) Peel Oil, Lysine, Hydrogenated Castor Oil, Sodium Lauroyl Glutamate, Aluminium Hydroxide, Magnesium Chloride, Limonene. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *From Organic Agriculture, 100% Natural Origin.

Specifications

Size: 25ml

90% of INIKA Organic's new brand packaging is made from sustainable & reused materials

INIKA Pure Product

More than clean. We are PURE.

We’ve taken a modern and organic approach that replaces standard beauty products with something naturally extraordinary.

We believe it’s important to know what you are putting on your skin, which is why we pride ourselves on creating 100% natural products that are effective and completely free of synthetics.

We are the highest certified beauty brand worldwide. These small logos mean a great deal and we work hard to maintain them.

INIKA Pure Packaging

It's not just what’s on the inside that counts, we carefully assess the impact our packaging has on the environment.

We are proudly leading the way in sustainable beauty, being the first certified plastic neutral makeup brand globally.

90% of our packaging is made from sustainable & reusable materials

We have minimised our virgin plastic use by 84%, from 8.1 to 1.3 tonnes.

We work with charities to collect and repurpose 4.7 tonnes of plastic in 2022. This plastic is then repurposed and made into fence posts to help rebuild communities effected by flood, fire & drought.

INIKA Pure Performance

We prove that 100% natural does not compromise on quality or performance.

Backed by clinically proven results:

Our makeup range is infused with pure botanical extracts and rich mineral pigments, providing skincare benefits to the skin.

Our Phytofuse Renew™ skincare range contains up to 5% active botanical ingredients and has been independently tested for clinical performance in anti-ageing, hydration and skin firming.

INIKA has received over 100 industry awards for product excellence and innovation and thousands of 5-star consumer reviews.